Don't try to beat the competition. Instead make it irrelevant by:
- Defining a new category
- Developing the category
- Dominating the category
Amazon.com: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets eBook: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney: Kindle Store
Amazon.com: Niche Down: How To Become Legendary By Being Different eBook: Christopher Lochhead, Heather Clancy, Hal Elrod: Kindle Store
Why fit in, when you can stand out? - Christopher Lochhead Follow your different.
Books recommended by Christopher Lochhead - The CEO Library