EFFORTLESS by Greg McKeown | Core Message - YouTube by Productivity Game
Story from the book about "Vasa" shipmanagement and marketing circles referring to problems in communication and management affecting projects, sometimes causing them to fail. Its basis lies with the Swedish 17th-century warship Vasa, a ship that sank on its maiden voyage because it was too unstable.
The disaster of the Vasa has been interpreted by management experts to have been caused by problems with communication, goal setting, and adaptability. The sinking of Vasa has also been used as an example for business managers on how to learn from previous mistakes"