Saturday, December 31, 2022

Wim Hof Method

Wim Hof - Wikipedia

"Happy, Strong, Healthy mindset"

Welcome to the Official Wim Hof Method Website

Wim Hof Method® is a way to keep your body and mind in its optimal natural state.

For most of our evolutionary history, a merciless natural environment automatically did this for us: sub-zero temperatures, howling winds and hungry wolves kept our muscles and veins supple, and our minds sharp and clear.

Fast forward to today, and phones are exhausting our brains, while the rest of our body wastes away as we sit in toasty rooms strapped to stiffening chairs.

As a result, those natural defenses are no longer on high alert. We fall ill more easily. We stress out, lose sleep, and wake up without focus or energy.


Saturday, December 24, 2022

ChatGPT API: wisdom quotes

how "wise" is AI? Not bad at all!

here are a few experiments asking ChatGPT AI bot with "prompts"

prompt: "generate 10 memes about wisdom"
  • "Wisdom is like a double-edged sword. It can cut through ignorance, but also make you realize how dumb you were in the first place."
  • "Wisdom is knowing what you don't know. Intelligence is pretending you do."
  • "Wisdom is not a skill, it's a choice. Choose wisely."
  • "Wisdom is realizing that you have more to learn, and being open to learning it."
  • "Wisdom is not just about knowing facts, it's about knowing how to apply them."
  • "Wisdom is being able to see the world through someone else's eyes, even if you don't agree with them."
  • "Wisdom is the ability to learn from your mistakes and not repeat them."
  • "Wisdom is not something you can buy or acquire, it's something you earn through experience and reflection."
  • "Wisdom is knowing when to speak and when to listen."
  • "Wisdom is not about being the smartest person in the room, it's about being the one who knows how to ask the right questions."

prompt: "most popular wisdom quotes"
  • "Knowledge speaks, but wisdom listens." - Jimi Hendrix
  • "The wisdom of the wise and the experience of the ages are perpetuated by quotations." - Benjamin Disraeli
  • "The only true wisdom is in knowing you know nothing." - Socrates
  • "Knowledge comes, but wisdom lingers." - Alfred Lord Tennyson
  • "Wise men speak because they have something to say; fools because they have to say something." - Plato
  • "Wisdom begins in wonder." - Socrates
  • "The only thing that is constant is change." - Heraclitus
  • "The wisest mind has something yet to learn." - George Santayana
  • "Wisdom is the reward you get for a lifetime of listening when you'd have preferred to talk." - Doug Larson
  • "Wisdom is the quality that keeps you from getting into situations where you need it." - Doug Larson

prompt: "what are top 100 wisdom quotes?"

answer: (only 34 :)
  1. "Knowledge speaks, but wisdom listens." - Jimi Hendrix
  2. "Wisdom is not a product of schooling but of the lifelong attempt to acquire it." - Albert Einstein
  3. "The only true wisdom is in knowing you know nothing." - Socrates
  4. "The wisest men follow their own direction." - Euripides
  5. "The wise man does not lay up his own treasures. The more he gives to others, the more he has for his own." - Lao Tzu
  6. "Wisdom is the supreme part of happiness." - Sophocles
  7. "The only true wisdom is in knowing you know nothing." - Socrates
  8. "A wise man never knows all, only fools know everything." - African Proverb
  9. "The wisdom of the wise and the experience of the ages is preserved into perpetuity by a nation's proverbs, fables, folk sayings and quotations." - William Feather
  10. "The true test of character is not how much we know how to do, but how we behave when we don't know what to do." - John Holt
  11. "The only real wisdom is in knowing you know nothing." - Socrates
  12. "Wisdom is the reward you get for a lifetime of listening when you'd have preferred to talk." - Doug Larson
  13. "The wisest mind has something yet to learn." - George Santayana
  14. "Wisdom is the power to put our time and our knowledge to the proper use." - Thomas J. Watson
  15. "Wisdom is the reward for a lifetime of listening when you'd have preferred to talk." - Doug Larson
  16. "Wisdom is the ability to discern and judge which aspects of that experience are true, right, lasting, and applicable to your own life." - Oprah Winfrey
  17. "The only true wisdom is in knowing you know nothing." - Socrates
  18. "Wisdom is the reward for a lifetime of listening when you'd have preferred to talk." - Doug Larson
  19. "Wisdom is the ability to make good decisions based on knowledge and experience." - Unknown
  20. "Wisdom is not a product of schooling but of the lifelong attempt to acquire it." - Albert Einstein
  21. "The only true wisdom is in knowing you know nothing." - Socrates
  22. "The wisest mind has something yet to learn." - George Santayana
  23. "Wisdom is the reward for a lifetime of listening when you'd have preferred to talk." - Doug Larson
  24. "The only real wisdom is in knowing you know nothing." - Socrates
  25. "Wisdom is the reward for a lifetime of listening when you'd have preferred to talk." - Doug Larson
  26. "Wisdom is the ability to make good decisions based on knowledge and experience." - Unknown
  27. "Wisdom is not a product of schooling but of the lifelong attempt to acquire it." - Albert Einstein
  28. "The only true wisdom is in knowing you know nothing." - Socrates
  29. "The wisest mind has something yet to learn." - George Santayana
  30. "Wisdom is the reward for a lifetime of listening when you'd have preferred to talk." - Doug Larson
  31. "The only real wisdom is in knowing you know nothing." - Socrates
  32. "Wisdom is the reward for a lifetime of listening when you'd have preferred to talk." - Doug Larson
  33. "Wisdom is the ability to make good decisions based on knowledge and experience." - Unknown
  34. "Wisdom is not a product of schooling but of the lifelong attempt
most popular quotes
  • "The only way to do great work is to love what you do." - Steve Jobs
  • "The greatest glory in living lies not in never falling, but in rising every time we fall." - Nathaniel Hawthorne
  • "The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart." - Helen Keller
  • "Believe you can and you're halfway there." - Theodore Roosevelt
  • "Hardships often prepare ordinary people for an extraordinary destiny." - C.S. Lewis
  • "The only way to do great work is to be passionate about it." - Tim Cook
  • "The best revenge is massive success." - Frank Sinatra
  • "If you want to live a happy life, tie it to a goal, not to people or things." - Albert Einstein
  • "The only way to achieve the impossible is to believe it is possible." - Charles Kingsley
  • "The best time to plant a tree was 20 years ago. The second best time is now." - Chinese Proverb

vs. Google Search

Top 10 Wisdom Quotes - BrainyQuote

Saturday, December 10, 2022

book: Good to Great by Jim Collins

this is a classic, popular, an controversial series of books, for a reason

the ideas are well researched and very convincing, but 
after a while, many of representative stories stopped to be valid at all.

That begs a question: while this is an interesting research and stories, 
are they useful? Meaning, we have limited time need not only "convincing" stories", "useful" is needed!

Part of problem is this religious-like conviction of the author
that does not allow space that this may be noise in the dataset.
Take on your own risk. Good to Great: Why Some Companies Make the Leap...And Others Don't eBook : Collins, Jim: Kindle Store

Good to Great - Wikipedia

a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.

Jim Collins - Concepts - The Hedgehog Concept

The Hedgehog Concept is developed in the book Good to Great. 

A simple, crystalline concept that flows from deep understanding about the intersection of three circles:

  1. what you are deeply passionate about,
  2. what you can be the best in the world at, and
  3. what best drives your economic or resource engine.
Transformations from good to great come about by a series of good decisions made consistently with a Hedgehog Concept, supremely well executed, accumulating one upon another, over a long period of time.

podcast interviews

Jim Collins — Good to Great — The Knowledge Project #67 - YouTube

Jim Collins: Keeping the Flywheel in Motion

An earnest student and powerful teacher, mega best-selling author Jim Collins goes under the hood and shows what all enduring companies have in common. We talk luck, leadership, and business longevity.

Jim Collins: Relationships vs. Transactions | Episode 110 - YouTube


+1: How's Your Hedgehog? (#131) by Brian Johnson (Optimize / Heroic)

Sunday, December 4, 2022

Non-Sleep Deep Rest, Meditation, Yoga Nidra: Dr. Andrew Huberman

 #NSDR (Non-Sleep Deep Rest) with Dr. Andrew Huberman - YouTube

"In this 10-minute meditation, Stanford neuroscientist @Andrew Huberman of #HubermanLab guides you through a Non-Sleep Deep Rest protocol (NSDR) to enhance the learning process by reducing day-time fatigue and improving focus. It can also greatly enhance your sleep, boost your mood, and promote #Neuroplasticity – the ability of your brain to change and grow."

Saturday, November 26, 2022

book: You, Happier by Daniel Amen, MD

Psychology ("software") can not run well on dysfunctional brain (hardware).

While mostly advertising his doctor's offices service, including brain imaging, that is risky on its own, there are some reasonable food and lifestyle advices in the book

You, Happier | Daniel G. Amen, MD


Dr. Daniel Amen | Amen Clinics

Brain Health Assessment by Dr. Daniel Amen | #1 Brain Type Quiz

podcast interviews with the book author

The Correlation Between Happiness & Brain Health - David Perlmutter M.D.

The Correlation Between Happiness & Brain Health - with Dr. Amen | The Empowering Neurologist EP153 - YouTube

You, Happier: Dr. Daniel Amen - YouTube by FranklinCovey

reviews / summaries

Book Review: You, Happier, by Dr. Daniel Amen | LinkedIn

You, Happier: The 7 Neuroscience Secrets of Feeling Good Based on Your Brain Type by Daniel G. Amen MD, Hardcover | Barnes & Noble®


1 The Seven Secrets to Happiness No One Is Talking About 

Part 1 The Neuroscience of Brain Types and Happiness
2 Finding Happiness in the Brain
3 An Introduction to Brain Typing
4 The Balanced Brain Type: Happy Brain Systems and Balanced Neurochemicals 
5 The Spontaneous Brain Type: The Prefrontal Cortex and Dopamine 
6 The Persistent Brain Type: The Brain's Gear Shifters and Serotonin 
7 The Sensitive Brain Type: The Limbic System and Oxytocin and Endorphins 
8 The Cautious Brain Type: The Anxiety Centers and GABA 

Part 2 The Biology of Happiness
9 Bright Minds Are Happier: 11 Essential Strategies to Optimize Your Brain for a More Positive Outlook 
10 Happy Nutraceuticals: Natural Ways to Feel Good 1
11 The You, Happier Diet: Happy Foods vs. Sad Foods 

Part 3 The Psychology of Happiness
12 Anchoring Happiness into Your Nervous System: Practices That Train Your Brain to Be Happy 
13 Positivity Bias Training: Directing Your Mind to What's Good 

Part 4 The Social Connections of Happiness
14 Happy Connections: The Neuroscience of Relationship Bliss 
15 Happiness Around the World: What Different Cultures Teach Us about Happiness 

Part 5 The Spirituality of Happiness
16 Clarity: Core Values, Purpose, and Goals in the Four Circles 

Conclusion: The Daily Journey of Happiness 
Gratitude and Appreciation 

Saturday, November 19, 2022

book: A Guide to the Good Life: The Ancient Art of Stoic Joy by William B. Irvine

A Guide to the Good Life, Irvine offers a refreshing presentation of Stoicism, showing how this ancient philosophy can still direct us toward a better life. 

A Guide to the Good Life by William B. Irvine @ Heroic/Optimize/Brian Johnson

Saturday, November 12, 2022

coaching and leaderships books by Marshall Goldsmith

Marshall Goldsmith: The Essentials Of Leadership @ The Knowledge Project

Lessons from a Life of Leadership | Marshall Goldsmith | Knowledge Project 142 - YouTube

"you have to learn to quit being right all the time and quit being smart all the time
and quit thinking this is a contest about how smart you are and how right you are and realize that 
I'm here to make a positive difference in the world
and me being smart and me being right is probably no longer the way to do that"

you just do these six questions every day you're gonna have a better life 

every question starts with "did I do my best to ...", that is in our control; 1-10

1. ... set clear goals
2. ... achieving the goals
3. ...f ind meaning every day
4. ... be happy
5. ...positive relationships
6. ... fully engaged and present

Saturday, November 5, 2022

book: Originals by Adam Grant

book: Originals: How Non-Conformists Move the World eBook : Grant, Adam

TED talk by the author

The surprising habits of original thinkers | Adam Grant - YouTube


by Productivity Game

  • Question the default 
  • Protect your downside
  • Broaden you interests
  • Generate more bad ideas
  • Procrastinate on purpose

PNTV: Originals by Adam Grant (#283) - YouTube

by Brian Johnson (Heroic / Optimize)

author's web site

Adam Grant – Books, Podcast, TED Talks, Newsletter, Articles

Principles for Successful Teamwork | Alan Mulally

Principles for Successful Teamwork | Alan Mulally | Knowledge Project Podcast 151 - YouTube

"Longtime Ford Motor Company CEO Alan Mulally discusses the formation of his leadership strategy and how you can apply his lessons to your life and business, the principles of how a team can work together toward a larger goal, creating a culture of love by design, the role of the leader, what happens when people opt out of working together, how to use the ideas of working together in your family life, and so much more."

Podcast Archive - Farnam Street

Alan Mulally - Wikipedia

Alan Mulally - Working Together - YouTube : Alan Mulally

American Icon: Alan Mulally and the Fight to Save Ford Motor Company: Hoffman, Bryce G.: 9780307886064: Books

Sunday, October 30, 2022

book: The Hero Code by Admiral William H. McRaven

The Hero Code: Lessons Learned from Lives Well Lived: McRaven, Admiral William H.: 9781538719961: Books

William H. McRaven - Wikipedia

Adm. William H. McRaven on his new book, 'The Hero Code: Lessons Learned from Lives Well Lived' - YouTube

University of Texas at Austin 2014 Commencement Address - Admiral William H. McRaven - YouTube

book reviews

The Hero Code @ Heroic / Optimize (Brian Johnson)

Admiral McRaven tells us that it is a moral code and walks us through ten of the core virtues that make up the code. Each virtue has it’s own commitment. 
  1. I will always strive to be COURAGEOUS;
    to take one step forward as I confront my fears.

  2. I will work to be HUMBLE;
    to recognize the limits of my intellect, my understanding, and my power.

  3. I will learn to SACRIFICE
    by giving a little of my time, my talent, and my treasure to those in need.

  4. I will be a person of INTEGRITY;
    every decision I make and every action I take will be moral, legal, and ethical.

  5. I will be kind and COMPASSIONATE
    to at least one person every single day and expect nothing in return.

  6. I will never give up on matters that are important
    to me, my family, my country, or my faith. I will PERSEVERE.

  7. Whatever job I am given, whatever DUTY I am bound by,
    I will do it to the best of my ability.

  8. I will use my unique talents to inspire others and give them HOPE
    that tomorrow will be a better day.

  9. I will use HUMOR
    to comfort others, and never be afraid to laugh at myself.

  10. No matter how great or small the offense against me, I will try to FORGIVE.
    I will be the victor, not the victim.

Saturday, October 29, 2022

book: Think Again by Adam Grant

Think Again: The Power of Knowing What You Don't Know: Grant, Adam: 9781984878106: Books

Adam Grant - Wikipedia

Podcasts – Adam Grant

excellent podcast interview

Adam Grant: Rethinking Your Position [The Knowledge Project Ep. #112] - Farnam Street

organizational psychologist and author Adam Grant provides compelling insight into why we should spend time not just thinking, but rethinking. In this episode we cover how to change our own views, how to change the views of others, hiring processes, psychological safety, tribes and group identity, feigned knowledge, binary bias, and so much more.

Grant is a Professor of Psychology at The Wharton School of the University of Pennsylvania and the author of five books, including his most recent release, the New York Times bestseller Think Again. He also serves as the host of WorkLife, a TED original podcast.

Saturday, October 22, 2022

book: How to Decide by Annie Duke How to Decide: Simple Tools for Making Better Choices eBook : Duke, Annie: Kindle Store Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts eBook : Duke, Annie: Kindle Store Quit: The Power of Knowing When to Walk Away eBook : Duke, Annie: Kindle Store

Annie Duke - Wikipedia

reviews / summaries

Getting Better by Being Wrong with Annie Duke @ The Knowledge Project

Professional poker player Annie Duke (@AnnieDuke) and I discuss how to disagree without being disagreeable, spotting biases that sabotage our success, how to find signals in noise, and reliable decision-making models for high stakes, high-pressure situations.

HOW TO DECIDE by Annie Duke | Core Message - YouTube

by ProductivityGame

  • Happiness Test by asking yourself:
    “Will my happiness, a week from now, depend on this decision?” If not, decide quickly.
  • Only‐Option Test:
    “If this were my only option, would I happily take it?” If so, decide quickly
  • Two‐Way Door Test:
    “What is the cost of quitting?” If the cost of quitting is low, decide quickly.

The happiness test, the only‐option test, and the two‐way door test are three quick methods to help you be more decisive. But occasionally you’ll run into a decision: 

  • That could have a significant impact on your happiness.
  • Where no one option you would be happy with.
  • In which the quitting cost is high.
If this is the case you need to go slow, collect information, and construct target estimates. Construct Decision Targets

The Shock Test.
“Would I be shocked if the result was higher than my upper bound and lower than my lower bound?”

There will come a point when you need to stop researching and estimating and make a decision…but when? I like to follow Jeff Bezos advice: “Most decisions should probably be made with somewhere around 70% of the information you wish you had.”

How to Decide | Summary of key ideas | Book by Annie Duke - Blinkist

Thinking in Bets | Annie Duke | Talks at Google - YouTube

Saturday, October 15, 2022

podcast: The Knowledge Project

Podcast Archive - Farnam Street

Hosted by Shane Parrish, The Knowledge Project Podcast uncovers the best of what other people have already figured out so you can use their insights in your life. 

The Knowledge Project Episodes By Subject

book from the same author The Great Mental Models Volume 1: General Thinking Concepts eBook : Parrish, Shane, Beaubien, Rhiannon: Kindle Store

book: Influence by Robert Cialdini

Influence, New and Expanded: The Psychology of Persuasion: Cialdini PhD, Robert B: 9780062937650: Books

influenceatwork - YouTube

Science Of Persuasion - YouTube

[The Knowledge Project Ep. #122] Robert Cialdini: The Principles of Persuasion - Farnam Street

How to Get People to Say "Yes" | Robert Cialdini | The Knowledge Project 122 - YouTube

01:26 - Difference Between Influence and Manipulation 03:44 - Influence Principle #1: Reciprocation 22:03 - Influence Principle #2: Liking 31:26 - Influence Principle #3: Social Proof 41:25 - Influence Principle #4: Authority 48:24 - Influence Principle #5: Scarcity 56:30 - Influence Principle #6: Commitment & Consistency 01:02:28 - Influence Principle #7: Unity

Robert Cialdini Explains How Social Proof Works - YouTube

What Actually Happened During the Cuban Missile Crisis (And What You Can Learn About Influence) - YouTube

PNTV: Influence by Robert Cialdini, PhD (#339) - YouTube
by Brian Johnson (Optimize/Heroic)

How to Sell Anything: INFLUENCE by Robert Cialdini | Core Message - YouTube
by Productivity Game

Dr. Robert Cialdini's Seven Principles of Persuasion | IAW

research has identified seven of these shortcuts as universals that guide human behavior:

  7. UNITY
Understanding these shortcuts and employing them in an ethical manner can significantly increase the chances that someone will be persuaded by your request.

podcast: Dr. Andrew Huberman

Dr Andrew D. Huberman - Wikipedia

Neuroscience Meets Psychology | Dr. Andrew Huberman | #296 - YouTube

brilliant “science geeks” conversation

Dr. Jordan B. Peterson with Dr. Andrew Huberman

the main “currency” is not Dollar, Bitcoin, Euro, it is “dopamine” hormone.

All motivation is based on this “biological reward system

The “life energy”, the way we “feel” is driven by adrenaline, another hormone,
and that is “manufactured” from dopamine, so it is all connected.

And we can “hack” the system by setting and achieving meaningful goals.

Saturday, October 8, 2022

Jim Rohn

A major influencer behind many of today's business and personal coaches. 
Simple and effective life advices.

Jim Rohn - Wikipedia

Jim Rohn - Best Motivational Speech. Use Your Own Mind, Think, & Make Good Decisions! - YouTube
"take advice but not orders"

How to Work on Yourself | Jim Rohn Personal Development - YouTube

Jim Rohn Personal Development - See Things That Don't Exist (Law Of Attraction) - YouTube

Jim Rohn ~ How to Work Smarter Time Management - YouTube

Jim Rohn - Learn These Skills or Live a Mediocre Life - YouTube

"seasons of life"

How some people earn much more than others in same time?
There is no extra time in life; created value makes difference in results;
You can't get more time, but you can create more value.
We primarily get paid for value we bring to marketplace.

It is possible to crate more value if you work primarily on yourself.
To get above average income become above average person.
Frustration: looking for above average pay and job before becoming above average person.
Learn to work harder on yourself than you do on your job.
For things to change for you, you have to change first.

Opportunity is mixed with difficulty: that will never change.
Your life will change when you change.
The only way it gets better for you when you get better. 

Some people don't do well because they major in minor things. 
Life an business is like changing seasons. You can not change the seasons, but you can change yourself. Life gets better not by chance but by change.

4 major lessons of life:

1. learn how to handle "winters" (difficulties, recessions, downtimes...)
You can not change January by changing calendar, but you can get stronger, wiser, better
Don't wish it was easier, wish you are better; don't wish for less problems, wish for more skills;
don't wish for less challenge, wish for more wisdom

2. learn how to take advantage of "spring" (opportunity)
"spring" always follows "winter"; days always follow nights; opportunity follows difficulty
Take advantage of spring, you have to do something with it!
You have one of 2 things in life: "plant in the spring or beg in the fall"
Take advantage of spring quickly, only a handful are handed to us, they don't come forever.

3. learn how to protect crops all "summer" 
You have to take care of what you start
The soon you plant in spring, the bugs will come to take it; they will take it unless you prevent it.
You have to learn how to protect what good you start, it is one of the challenges.
a) all good will be attacked, not to think so is naive
b) all values must be defended

4. learn how to reap in the "fall" without complaint and apology (harvest time)
take full responsibility to what happens to you
it is the day when you pass from childhood to adulthood to accept full responsibility
no value in "explaining" and "blaming" for bad results

It is not what happens that determines quality of your life, it happens to everybody.
It is what you DO that changes everything.

Internet Archive Search: JIM rohn

7 Strategies Of Wealth And Hapiness By Jim Rohn : Free Download, Borrow, and Streaming : Internet Archive

Saturday, October 1, 2022

book: Courageous Dreaming by Alberto Villoldo

Courageous Dreaming: How Shamans Dream the World into Being - Kindle edition by Villoldo, Alberto. Religion & Spirituality Kindle eBooks @

from author of Shaman, Healer, Sage by Alberto Villoldo

"Modern physics tells us that we’re dreaming the world into being with every thought. Courageous Dreaming tells us how to dream our world with power and grace. The ancient shamans of the Americas understood that we’re not only creating our experience of the world, but are dreaming up the very nature of reality itself—that is, "life is but a dream." When you don’t dream your life, you have to settle for the nightmare being dreamed by others.

This book shows how to wake up from the collective nightmare and begin to dream a life of courage and grace, a sacred dream that shamans throughout time have known and served. Alberto Villoldo reveals ancient wisdom teachings that explain how to birth reality from the invisible matrix of creation; and reveals how we can interact with this matrix to dream a life of peace, health, and abundance. He shows us that courage is all that is required to create the joy we desire!"

another good distillation on theme of Hero's journey

summaries & reviews:

and a very good book summary by Brian Johnson

PNTV: Courageous Dreaming by Alberto Villoldo (#193) - YouTube

  • Victim => Hero
  • Brain "creates" reality: no difference of memory and dreams
  • No perfection: there are no perfect people, you will not be the first
  • Awesome x3: journaling every day about 3 moments 
  • Ready to die?
Typical fairytale turn nightmare dis-empowering story:
Victim faces Bully and needs a Rescuer

Turn this to into an empowering "hero's story":
Creator (Hero) faces Challenge with help of a Coach

Hero's question: "what do I really want?" then "create it"; challenges make me stronger

we are all living within our own stories, that they can either stay stuck in the past and put on repeat, or we can rewrite them and courageously imagine or dream a better version of ourselves and of our future.

related books:

book: The Wisdom Wheel by Alberto Villoldo

 The Wisdom Wheel: A Mythic Journey through the Four Directions - Kindle edition by Villoldo, Alberto. Religion & Spirituality Kindle eBooks @

Home - The Four Winds

"The Wisdom Wheel" Alberto Villoldo, PhD - YouTube

How the Shamanic Medicine Wheel Works - Jesse.TV

  • South – Serpent: Shed your identities and find a new perspective
  • West – Jaguar: Face the emotions you’ve been suppressing
  • North – Hummingbird: Enjoy the sweetness of the present moment
  • East – Eagle/Condor: Soar above and see a new vision for your life 

Jan 2012 Newsletter :: Drake Innerprizes | MyNewsletterBuilder

Saturday, September 24, 2022

book: On Writing Well by William Zinsser

 On Writing Well: The Classic Guide to Writing Nonfiction: Zinsser, William: 9780060891541: Books

"Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers."

William Zinsser - Wikipedia

William Knowlton Zinsser was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic and editorial writer. He was a longtime contributor to leading magazines.


Internet Archive Search: creator:"William Zinsser"

On Writing Well : William Zinsser : Free Download, Borrow, and Streaming : Internet Archive

On Writing Well, The Classic Guide to Writing Nonfiction, 6e (2001)

reviews and summaries:

ON WRITING WELL by William Zinsser | Core Message - YouTube

More productive knowledge, in less time. Productivity Game

“Few people realize how badly they write. Nobody has shown them how much excess or murkiness has crept into their style and how it obstructs what they are trying to say.” – William Zinsser


“Every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn’t have before. Not two thoughts, or five—just one.”


Rewriting is the essence of writing ‐ professional writers rewrite their sentences over and over and then rewrite what they have rewritten...Rewriting makes writing tighter, stronger and more precise.


Your second draft will be much leaner than the first, but not lean enough. Refine your second draft by reading it from the perspective of an impatient reader who hates unnecessary words.   Get the impatient reader through your piece quickly by removing redundant words and replacing pretentious words.


“The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn’t induce him to continue to the third sentence, it’s equally dead.”

On Writing Well Summary and Review - Four Minute Books

On Writing Well is your guide to becoming a great non-fiction writer that explains why you must learn and practice principles like simplicity, consistency, voice, editing, and enthusiasm if you want to persuade readers and make a difference in their lives.

"learn and practice principles like simplicity, consistency, voice, editing, and enthusiasm
if you want to persuade readers and make a difference in their lives."

Lesson 1: Cut out unnecessary words and phrases as much as possible because simple writing is the best at conveying meaning.

complex writing is bad writing.

Lesson 2: Your beginnings and endings make a big difference for reader engagement, so spend time making them great.

Lesson 3: Inspire yourself with your writing and you will inspire those who read it.

Saturday, September 17, 2022

books: Indistractable & Hooked, by Nir Eyal

and previous book from the same author

excellent interview with book author:

the solution and opposite for "dis-traction" (unplanned action) is "traction" (planned action)!

"time management" is "pain (discomfort) management"

"in-distract-able" is the superpower to have!

Nir Eyal Official Site: Articles, Videos, and Newsletter

NIR EYAL - INDISTRACTABLE: How To Control Your Attention And Choose Your Life -Part1/2 | London Real - YouTube

What makes some technology so habit-forming? | Nir Eyal | TED Institute - YouTube

online book on

Indistractable : NIR EYAL : Free Download, Borrow, and Streaming : Internet Archive

Nir Eyal - Wikipedia

"Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products

After graduating from the Master of Business Administration program at Stanford in 2008,[6] Eyal and fellow students founded a company that placed online ads in Facebook, with Eyal serving as CEO.[4] His work in the company sparked his interest in the psychology of users, and he went on to become a consultant in product design.[4] In 2012, he taught a course in the program on product design at the Stanford University School of Engineering."


INDISTRACTABLE by Nir Eyal | Core Message - YouTube
HOOKED by Nir Eyal | Core Message - YouTube
by Productivity Game

Indistractable: Chapter Takeaways 


Chapter 1: Living the life you want requires not only doing the right things
but also avoiding doing the wrong things.

Chapter 2: Traction moves you toward what you really want while distraction moves you further away. Being indistractable means striving to do what you say you will do.


Chapter 3: Motivation is a desire to escape discomfort.
Find the root causes of distraction rather than proximate ones.

Chapter 4: Learn to deal with discomfort rather than attempting to escape it with distraction.

Chapter 5: Stop trying to actively suppress urges—this only makes them stronger.
Instead, observe and allow them to dissolve.

Chapter 6: Reimagine the internal trigger. Look for the negative emotion preceding the distraction, write it down, and pay attention to the negative sensation with curiosity rather than contempt.

Chapter 7: Reimagine the task. Turn it into play by paying “foolish, even absurd” attention to it. Deliberately look for novelty.

Chapter 8: Reimagine your temperament. Self-talk matters. Your willpower runs out only if you believe it does. Avoid labeling yourself as “easily distracted” or having an “addictive personality.” 


Chapter 9: Turn your values into time. Timebox your day by creating a schedule template.

Chapter 10: Schedule time for yourself. Plan the inputs and the outcome will follow.

Chapter 11: Schedule time for important relationships. Include household responsibilities as well as time for people you love. Put regular time on your schedule for friends.

Chapter 12: Sync your schedule with stakeholders.


Chapter 13: Of each external trigger, ask: “Is this trigger serving me, or am I serving it?” Does it lead to traction or distraction? 

Chapter 14: Defend your focus. Signal when you do not want to be interrupted.

Chapter 15: To get fewer emails, send fewer emails. When you check email, tag each message with when it needs a reply and respond at a scheduled time.

Chapter 16: When it comes to group chat, get in and out at scheduled times. Only involve who is necessary and don’t use it to think out loud.

Chapter 17: Make it harder to call meetings. No agenda, no meeting. Meetings are for consensus building rather than problem solving. Leave devices outside the conference room except for one laptop.

Chapter 18: Use distracting apps on your desktop rather than your phone. Organize apps and manage notifications. Turn on “Do Not Disturb.” 

Chapter 19: Turn off desktop notifications. Remove potential distractions from your workspace.

Chapter 20: Save online articles in Pocket to read or listen to at a scheduled time. Use “multichannel multitasking.” 

Chapter 21: Use browser extensions that give you the benefits of social media without all the distractions. Links to other tools are at:


Chapter 22: The antidote to impulsiveness is forethought. Plan ahead for when you’re likely to get distracted.

Chapter 23: Use effort pacts to make unwanted behaviors more difficult.

Chapter 24: Use a price pact to make getting distracted expensive.

Chapter 25: Use identity pacts as a precommitment to a self-image. Call yourself “indistractable.” 


Chapter 26: An “always on” culture drives people crazy.

Chapter 27: Tech overuse at work is a symptom of dysfunctional company culture. The root cause is a culture lacking “psychological safety.” 

Chapter 28: To create a culture that values doing focused work, start small and find ways to facilitate an open dialogue among colleagues about the problem.


Chapter 29: Find the root causes of why children get distracted. Teach them the four-part indistractable model.

Chapter 30: Make sure children’s psychological needs are met. All people need to feel a sense of autonomy, competence, and relatedness. If kids don’t get their needs met in the real world, they look to fulfill them online.

Chapter 31: Teach children to timebox their schedule. Let them make time for activities they enjoy, including time online.

Chapter 32: Work with your children to remove unhelpful external triggers. Make sure they know how to turn off distracting triggers, and don’t become a distracting external trigger yourself.

Chapter 33: Help your kids make pacts and make sure they know managing distraction is their responsibility. Teach them that distraction is a solvable problem and that becoming indistractable is a lifelong skill.


Chapter 34: When someone uses a device in a social setting, ask, “I see you’re on your phone. Is everything OK?” 

Chapter 35: Remove devices from your bedroom and have the internet automatically turn off at a specific time.