book: Influence by Robert Cialdini

Influence, New and Expanded: The Psychology of Persuasion: Cialdini PhD, Robert B: 9780062937650: Amazon.com: Books

influenceatwork - YouTube

Science Of Persuasion - YouTube

[The Knowledge Project Ep. #122] Robert Cialdini: The Principles of Persuasion - Farnam Street

How to Get People to Say "Yes" | Robert Cialdini | The Knowledge Project 122 - YouTube

01:26 - Difference Between Influence and Manipulation 03:44 - Influence Principle #1: Reciprocation 22:03 - Influence Principle #2: Liking 31:26 - Influence Principle #3: Social Proof 41:25 - Influence Principle #4: Authority 48:24 - Influence Principle #5: Scarcity 56:30 - Influence Principle #6: Commitment & Consistency 01:02:28 - Influence Principle #7: Unity

Robert Cialdini Explains How Social Proof Works - YouTube

What Actually Happened During the Cuban Missile Crisis (And What You Can Learn About Influence) - YouTube

PNTV: Influence by Robert Cialdini, PhD (#339) - YouTube
by Brian Johnson (Optimize/Heroic)

How to Sell Anything: INFLUENCE by Robert Cialdini | Core Message - YouTube
by Productivity Game

Dr. Robert Cialdini's Seven Principles of Persuasion | IAW

research has identified seven of these shortcuts as universals that guide human behavior:

1. RECIPROCITY
2. SCARCITY
3. AUTHORITY
4. CONSISTENCY
5. LIKING
6. SOCIAL PROOF
7. UNITY

Understanding these shortcuts and employing them in an ethical manner can significantly increase the chances that someone will be persuaded by your request.