Zero to One Book Summary by Peter Thiel @shortform
Peter Thiel on the Power of Counterintuitive Thinking
"Business thinking today (wrong?)
- Make incremental advances.
- Stay lean and flexible.
- Improve on the competition.
- Focus on products, not sales.
And yet the opposite principles are probably more correct:
- It is better to risk boldness than triviality.
- A bad plan is better than no plan.
- Competitive markets destroy profits.
- Sales matters just as much as profit."
Zero to One: Notes on Startups, or How to Build the Future Audiobook | Peter Thiel, Blake Masters | Audible.com
"Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. "
Don’t waste time competing with others. Instead, do something new and valuable and unique—there’s plenty left to do. ... we can build a better future, and you can build a great business—but only if you believe that that's possible and work relentlessly to make it happen."
- Rule #1: Build Proprietary Technology That Is 10x Better
- Rule #2: Look For Network Effects
- Rule #3: Create Economies of Scale
- Rule #4: Build A Strong Brand
"Tolstoy famously opens "Anna Karenina" by observing: "All happy families are alike; each unhappy family is unhappy in its own way." Business is the opposite. All happy companies are different: Each one earns a monopoly by solving a unique problem. All failed companies are the same: They failed to escape competition."