book: Crossing The Chasm

 Crossing The Chasm Summary - Four Minute Books

 Crossing The Chasm gives high tech startups a marketing blueprint, in order to make their product get the initial traction it needs to eventually reach the majority of the market and not die in the chasm between early adopters and pragmatists.

Amazon.com: Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers (Audible Audio Edition): Geoffrey A. Moore, Mike Chamberlain, HarperAudio: Audible Audiobooks

Crossing the Chasm - Wikipedia