Crossing The Chasm Summary - Four Minute Books
Crossing The Chasm gives high tech startups a marketing blueprint, in order to make their product get the initial traction it needs to eventually reach the majority of the market and not die in the chasm between early adopters and pragmatists.
Amazon.com: Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers (Audible Audio Edition): Geoffrey A. Moore, Mike Chamberlain, HarperAudio: Audible Audiobooks
Crossing the Chasm - Wikipedia
Post a Comment