In the world driven by social media, sales and marketing, this is a "must read" to be aware of "pro" tools and techniques used "against" the people.
Influence, New and Expanded: The Psychology of Persuasion: Cialdini PhD, Robert B: 9780062937650: Books: Amazon.com
Amazon.com: Robert B. Cialdini: Books, Biography, Blog, Audiobooks, Kindle
Robert Cialdini is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz
Influence: Science and Practice - Wikipedia
"The key premise of the book is that in a complex world where people are overloaded with more information than they can deal with, people fall back on a decision making approach based on generalizations. These generalizations develop because they allow people to usually act in a correct manner with a limited amount of thought and time. However, they can be exploited and effectively turned into weapons by those who know them to influence others to act certain ways."
- Seven Principles of Influence
It is based on "proper science", similar to this classic math (!) textbook.
How to Lie with Statistics - Wikipedia
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