book: Areté: Activate Your Heroic Potential by Brian Johnson (Heroic)

currently great deal on Amazon, 80% off kindle book, 39% off hardcover

Areté: Activate Your Heroic Potential: Brian Johnson, Phil Stutz - foreword: 9798212414074: Amazon.com: Books

Amazon.com: Areté: Activate Your Heroic Potential (Audible Audio Edition): Brian C. Johnson, Heroic / Blackstone: Audible Books & Originals

In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you win the ultimate game of life and fulfill your destiny.

name "Arete" mythic origins

Hercules at the crossroads - Wikipedia

(Hercules is the Roman equivalent of the Greek divine hero Heracles) Heracles

It concerns the young Heracles/Hercules who is offered a choice
between Vice and Virtue—a life of pleasure or one of hardship and honor.

as the hero contemplates his future, is visited by the female personifications of
Vice and Virtue (Ancient Greek: Κακία and Ἀρετή; Kakía and Areté)...

 Areté: Activate Your Heroic Potential (Audiobook Sample) - YouTube

Heroic | Areté: Activate Your Heroic Potential (book's web site)

Areté - Activate Your Heroic Potential (PREVIEW) PDF

Areté: Activate Your Heroic Potential (Audiobook Sample) - YouTube

Brian Johnson - YouTube

Areté: Activate Your Heroic Potential by Brian Johnson | Goodreads

summary:

Areté by Brian Johnson of Heroic (Book Summary) | Sloww

Arete is the Pursuit of Excellence — Arete Transitions

As a philosophical concept in ancient Greek thought, Arete means "excellence" of any kind. In its original context, this notion of “excellence” is inextricably linked with an individuals’ fulfillment of purpose. Arete is the act of living to one's full potential.