Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch onsummaries
Book Summary: Contagious by Jonah Berger | Sam Thomas Davies
"Virality isn’t born; it’s made."
The 6 Principles of Virality- Social Currency
- Triggers
- Emotion
- Public
- Practical Value
- Stories
Contagious by Jonah Berger: Summary and Notes - Dan Silvestre
videos
Contagious: Why Things Catch On | Jonah Berger | Talks at Google - YouTube
What to Say to Get Your Way | Jonah Berger | Talks at Google - YouTube
references from book
Parisian Love - YouTube (add for google search)
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