Saturday, November 11, 2023

book: Contagious by Jonah Berger

 Contagious: How to Build Word of Mouth in the Digital Age: Berger, Jonah: 8601200596700: Books

Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on

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