Saturday, May 19, 2018

The Strangest Secret by Earl Nightingale

Earl Nightingale - The Strangest Secret - YouTube

The Strangest Secret, Earl Nightingale 1950 (With Subtitles) - YouTube

Earl Nightingale - The Strangest Secret


"Success is the progressive realization of a worthy ideal." (goal)
A success is anyone who is doing/pursuing deliberately a predetermined goal/job, 
because that's what he or she decided to do ... deliberately.
Instead of competing, all we have to do is create

People with goals succeed because they know where they are going. 
It's that simple.

Here is the key to success, and, the key to failure. 
"We become what we think about"
And if we think about nothing ... we become nothing.

The human mind is much like a farmer's land...
...the mind, like the land ... will return what you plant, but it doesn't care what you plant.

All ... priceless possessions are free.
The human mind isn’t used because we take it for granted.

So decide now. What is it you want? Plant your goal in your mind.
It's the most important decision you'll ever make in your entire life.

All you have got to do is plant that seed in your mind, care for it, work steadily towards your goal, and it will become a reality. It not only will, there's no way that it cannot.

Every one of us is the sum total of our own thoughts.
We must control our thinking.
This is The Strangest Secret in the world. Actually, it is not a secret at all.

Life should be an exciting adventure. It should never be a bore. 
A person should work fully, be alive. You should be glad to get out of bed in the morning. 
You should be doing a job that you like to do because you do it well

"For every action, there is an equal and opposite reaction".
We can achieve nothing without paying the price
  1. Think Constructively- You will become what you think about. 
  2. Imagine - Remember the word imagination and let your mind begin to soar. 
  3. Courage - Concentrate on your goal every day. 
  4. Save - ten percent of what you earn. 
  5. Action - Ideas are worthless unless we act on them.
First, write down on your card specifically what it is you want.
Second, stop thinking about what it is you fear

The moment you decide on a goal to work toward, you immediately are a successful person
"Act as though it were impossible to fail"

...remember that you must reap that what you sow. 
If you sow negative thoughts, your life will be filled with negative things. 
If you sow positive thoughts, your life will be cheerful, successful, and positive.

The only way to earn money is by providing people
with services or products which are needed and useful.

Success is not the result of making money. 
Earning money is the result of success- 
and success is in direct proportion to our service.

Don't concern yourself with the money. 
Be of service ... build ... work ...dream ... create!

No person can get rich themselves, unless they first enrich others.
There are no exceptions to a law.

Pay the price by becoming the person you want to become.

How Successful People Think - Earl Nightingale - YouTube

Saturday, May 5, 2018

book: As a Man Thinketh, by James Allen

As a Man Thinketh - Wikipedia
"The title is influenced by a verse in the Bible from the Book of Proverbs, chapter 23, verse 7:
'As a man thinketh in his heart, so is he'."

PNTV: As a Man Thinketh by James Allen - YouTube
review by Brian Johnson

The Project Gutenberg E-text of As a Man Thinketh, by James Allen

As a Man Thinketh by James Allen - Free Ebook  @ Project Gutenberg

"Dream lofty dreams, and as you dream, so shall you become. Your Vision is the promise of what you shall one day be; your Ideal is the prophecy of what you shall at last unveil.

The greatest achievement was at first and for a time a dream. The oak sleeps in the acorn; the bird waits in the egg; and in the highest vision of the soul a waking angel stirs. Dreams are the seedlings of realities."

Dream lofty dreams, and as you dream, so you shall become. Your vision is the promise of what you shall one day be; your ideal is the prophecy of what you shall at last unveil.  - James Allen

Wednesday, February 28, 2018

book: Building a StoryBrand

Building a StoryBrand | Clarify Your Message so Customers Will Listen

"if you confuse, you lose; noise is the enemy,
and creating a clear message is the best way to grow your business."

Storybrand Website Reviews | Donald Miller | EntreLeadership Takeaways - YouTube

Storybrand One Liner Exercise | Donald Miller | EntreLeadership Takeaways - YouTube

Building a StoryBrand: Clarify Your Message So Customers Will Listen: Donald Miller: 9780718033323: Books

"One-Liner" is one sentence that capture the brand, that attracts right away (i.e. for movie, one-liner is worth $50K - $1M)

"What do yo do?" : Answer is a 3-part sentence:
  1. Identify your customer's problem ("open, start story with the specific problem, pain point")
  2. Explain your plan to help them ("here is what we do to solve the problem. Make it feel like a new idea, a differentiation") Make it brief, understandable
  3. Successful ending to their story. ("so that...  a summary") Make it controlling idea of your business!
storybrand Bonuses

"Here is nearly every story you see or hear, in a nutshell: 
  1. A CHARACTER who wants something 
  2. encounters a PROBLEM before they can get it. 
  3. At the peak of their despair, a GUIDE steps into their lives, 
  4. gives them a PLAN, 
  6. That action helps them avoid FAILURE 
  7. and ends in a SUCCESS."
Book Review - StoryBrand

Examples ("to repeat hundreds of times")

"Most businesses struggle to talk about what they offer.
We have a process that helps them clarify their message,
so their companies start growing again."

"Most people can't get their heads around their financial future
so we created a financial map that puts all your info on a weekly dashboard
giving you peace of mind about your finances"

"Nobody likes to haggle with a car salesman
so we removed the salesman entirely. You can chose and test drive a car hassle free
so you have a peaceful experience getting the car you want"

5minutemarketingmakeover – Revolutionize your marketing

Human brain: 1. trying to survive; 2. trying to conserve energy;
constantly filtering information, what is important and what is not.
Goal: organize information so that people can say: "I need that"

Complex info needs too much energy to figure out the message. 
Avoid "the curse of knowledge:" we are too close to our products and services. 
Organize information for the people you are talking to.
After 5 seconds looking web site they should be able to answer:
  1. What is that you offer?
  2. How will it make my life better?
  3. What do I need to do to buy it?
  1. Easy to understand "tagline," clear message
  2. Obvious call for action ("one button to press")
  3. Visually show success of solving customer's problem
  4. Break product in "bite-size" categories (organize for them)
  5. Clear communication of "BrandScript" (messaging) 
Story Marketing: 
  • Customer = Hero; Your Brand = Guide
  • Story is not about yourself, the story is about the customer
  • Be empathetic. Customer is on a journey, and has a problem. 
  • Establish authority. Don't brag to much, that is insecure. 

Tuesday, February 13, 2018

Amazon's Jeff Bezos: principles

Amazon's Jeff Bezos: Lessons in Management at I.A. Gala 2017 - YouTube

Amazon common approach, principles:
  1. Customer obsession
    (vs. product, technology or competitor obsession)
  2. (Willing and eager to) invent and pioneer
    Customer obsession is not just listening to the customer,
    it is also inventing on behalf of the customers
  3. Long term orriented
    Think in 5-7 years time-frame (not 2-3 years)

"...the main job of a senior leader is 
to identify two or three important ideas and then to enforce great execution 
against those big ideas
and the good news is that 
the big ideas are usually incredibly easy to identify
you shouldn't need to think about them
very much you already know what they are
let me give you an example for Amazon
the consumer business the three big ideas are 
low prices fast delivery and vast selection..."