book: Stick with It

Sean Young: "Stick With It: A Scientifically Proven Process for Changing [...]" | Talks at Google - YouTube

Stick with It: The Science of Lasting Behavior Change | UCLA Family Medicine #UCLAMDChat - YouTub

"Motivation, inspiration and willpower are temporary
feelings. The secret to sticking with something is to use a process you can follow no matter how you feel"

Stick with It: A Scientifically Proven Process for Changing Your Life-for Good by Sean D. Young - Books on Google Play

Amazon.com: Stick with It: A Scientifically Proven Process for Changing Your Life-for Good eBook: Sean D. Young: Kindle Store


The science of lasting change | UCLA Health Connect

a good interview with the book author:
Podcast #385: Learning How to Learn | The Art of Manliness


Summary and Notes for the Book Stick With It

SCIENCE Model of Lasting Change

• Step ladders
• Community
• Important
• Easy
• Neurohacks
• Captivating
• Engrained

book: Building a StoryBrand

Building a StoryBrand | Clarify Your Message so Customers Will Listen

"if you confuse, you lose; noise is the enemy,
and creating a clear message is the best way to grow your business."

Storybrand Website Reviews | Donald Miller | EntreLeadership Takeaways - YouTube

Storybrand One Liner Exercise | Donald Miller | EntreLeadership Takeaways - YouTube

Building a StoryBrand: Clarify Your Message So Customers Will Listen: Donald Miller: 9780718033323: Amazon.com: Books

"One-Liner" is one sentence that capture the brand, that attracts right away (i.e. for movie, one-liner is worth $50K - $1M)

"What do yo do?" : Answer is a 3-part sentence:

1. Identify your customer's problem ("open, start story with the specific problem, pain point")
   .
2. Explain your plan to help them ("here is what we do to solve the problem. Make it feel like a new idea, a differentiation") Make it brief, understandable
   . 
3. Successful ending to their story. ("so that...  a summary") Make it controlling idea of your business!

storybrand Bonuses


"Here is nearly every story you see or hear, in a nutshell: 

1. A CHARACTER who wants something 
2. encounters a PROBLEM before they can get it. 
3. At the peak of their despair, a GUIDE steps into their lives, 
4. gives them a PLAN, 
5. and CALLS THEM TO ACTION. 
6. That action helps them avoid FAILURE 
7. and ends in a SUCCESS."

Book Review - StoryBrand

Examples ("to repeat hundreds of times")

"Most businesses struggle to talk about what they offer.
We have a process that helps them clarify their message,
so their companies start growing again."

"Most people can't get their heads around their financial future
so we created a financial map that puts all your info on a weekly dashboard
giving you peace of mind about your finances"

"Nobody likes to haggle with a car salesman
so we removed the salesman entirely. You can chose and test drive a car hassle free
so you have a peaceful experience getting the car you want"

5minutemarketingmakeover – Revolutionize your marketing

Human brain: 1. trying to survive; 2. trying to conserve energy;

constantly filtering information, what is important and what is not.

Goal: organize information so that people can say: "I need that"

Complex info needs too much energy to figure out the message. 

Avoid "the curse of knowledge:" we are too close to our products and services. 

Organize information for the people you are talking to.
After 5 seconds looking web site they should be able to answer:

1. What is that you offer?
2. How will it make my life better?
3. What do I need to do to buy it?

Required:

1. Easy to understand "tagline," clear message
2. Obvious call for action ("one button to press")
3. Visually show success of solving customer's problem
4. Break product in "bite-size" categories (organize for them)
5. Clear communication of "BrandScript" (messaging) 

Story Marketing: 

• Customer = Hero; Your Brand = Guide
• Story is not about yourself, the story is about the customer
• Be empathetic. Customer is on a journey, and has a problem. 
• Establish authority. Don't brag to much, that is insecure. 

Donald Miller on the Power of Storytelling with Lewis Howes - YouTube

Culture of Freedom and Responsibility

Culture from Reed Hastings (Founder and CEO of Netflix) @ SlideShare

Culture At Netflix | Netflix Jobs


podcast interview:
#246: Patty McCord—Creating a Culture Like Netflix’s | EntreLeadership


Powerful: Building a Culture of Freedom and Responsibility: Patty McCord: 9781939714091: Amazon.com: Books


Book: Powerful: Building a Culture of Freedom and Responsibility - Patty McCord

Amazon's Jeff Bezos: principles

Amazon's Jeff Bezos: Lessons in Management at I.A. Gala 2017 - YouTube

Amazon common approach, principles:

1. Customer obsession
   (vs. product, technology or competitor obsession)
   .
2. (Willing and eager to) invent and pioneer
   Customer obsession is not just listening to the customer,
   it is also inventing on behalf of the customers
   .
3. Long term orriented
   Think in 5-7 years time-frame (not 2-3 years)

"...the main job of a senior leader is 

to identify two or three important ideas and then to enforce great execution 

against those big ideas

.
and the good news is that 

the big ideas are usually incredibly easy to identify
you shouldn't need to think about them
very much you already know what they are
.

let me give you an example for Amazon
the consumer business the three big ideas are 

low prices fast delivery and vast selection..."

"Optimal Living 101", Brian Johnson

Course Crunch: "Optimal Living 101", Brian Johnson - WhyWhatHow.xyz

"Brian’s message is simple: live with areté. That is, express the best current version of yourself in every moment. Do this and, as moments become minutes become months, all else will follow, from joy to fulfilment to success."

• Practice optimism
• Live on purpose
• Develop self-awareness
• Set goals
• Take action
• Gather energy
• Welcome wisdom
• Find courage
• Embrace love
• Seek EN*THEOS

Optimal Living 101 | Optimize with Brian Johnson

Learning Memory Techniques

visually nice and useful web site

Climbs — Climb For Memory

Memory Tips — Nelson Dellis
"Learn memory techniques and watch some interviews with the top minds in the world."

Nelson Dellis - YouTube - YouTube

Blog — Nelson Dellis

book: The 4 Disciplines of Execution

Amazon.com: The 4 Disciplines of Execution: Achieving Your Wildly Important Goals eBook: Chris McChesney, Sean Covey, Jim Huling: Kindle Store

The 4 Disciplines of Execution @franklincovey.com


THE 4 DISCIPLINES OF EXECUTION by C. McChesney, S. Covey, and J. Huling - YouTube (Productivity Game)
The 4 Disciplines of Execution in a Nutshell - YouTube

4DX OS (Operating System) Overview - YouTube

review: 

The 4 Disciplines of Execution by Chris McChesney, Sean Covey, Jim Huling - PhilosophersNotes | Optimize with Brian Johnson

• "Discipline 1. Focus on the Wildly Important.
  Basically, the more you try to do, the less you actually accomplish.
  This is a stark, inescapable principle that we all live with. ...
• Discipline 2. Act on Lead Measures. This is the discipline of leverage. It’s based on the simple principle that not all actions are created equal. Some actions have more impact that others when reaching for a goal. And it is those you want to identify and act on if you want to reach your goal. ...
• Discipline 3: Keep a Compelling Scorecard. People play differently when they are keeping score. If you doubt this, watch any group of teenagers playing basketball and see how the game changes the minute scorekeeping begins. ...
• Discipline 4: Create a Cadence of Accountability. Discipline 4 is where execution really happens. The frst three disciplines set up the game, but until you apply Discipline 4, your team isn’t in the game.”

Good To Great - Concepts