Friday, May 19, 2017

book: So Good They Can't Ignore You

So Good They Can't Ignore You by Cal Newport - YouTube (Brian Johnson / Optimize)

SO GOOD THEY CAN'T IGNORE YOU by Cal Newport | ANIMATED CORE MESSAGE - YouTube (Productivity Game)

Why people love their work?
  • Creativity
  • Control
  • Impact
need "rare and valuable work traits" (skill sets)

scrap "passion mindset" 
  • "what can the world offer me?"
  • problematic, hard
and adopt "craftsman mindset" 
  • "what can I offer to the world"
  • constantly improving, to become uniquely valuable to the team, company and customers
  • love the process of getting better
  • taking on challenging niche projects
  • use "deliberate practice" into daily routine to improve skills (book "Peak")
    • periods of undistracted focus
    • switch between "comfort" and "discomfort"
    • feedback + expert guidance
or as Dainel Pink says in book:
  • Autonomy
  • Mastery
  • Purpose

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