book: Predictably Irrational

excellent book about Behavioral economics

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions: Ariely, Dr. Dan: 9780061353246: Amazon.com: Books

Predictably Irrational - Wikipedia

Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are—how we repeat them again and again—I think you will begin to learn how to avoid some of them".

author's web site:

Dan Ariely

book summaries:

Predictably Irrational by Dan Ariely: Summary and Notes - Dan Silvestre

"Predictably Irrational by Dan Ariely explores the hidden forces that shape our decisions. Ariely proves that humans are not only irrational but predictably irrational. In other words: our irrationality happens again and again. A great book to improve your decision making so you can change the way you live for the better."

• The Truth About Relativity
  
(black circles are same size (?), they just look different relative to surrounding)
We are always looking at the things around us in relation to others.
The Truth About Relativity | lifecloud

• The Fallacy of Demand and Supply
• The True Cost of Zero
• The Cost of Social Norms
• The Power of a Free Cookie
• The Problem of Procrastination
• The High Price of Ownership
• Keeping Doors Open
• The Power of Price
• The Cycle of Distrust
• The Context of Our Character

Predictably Irrational - The Hidden Forces that Shape Our Decisions [Speed Summary] - Brand Genetics

related book: 

Thinking, Fast and Slow - Wikipedia

In 2002, psychologist Daniel Kahneman and economist Vernon L. Smith were awarded the Nobel Memorial Prize in Economic Sciences. Kahneman was awarded the prize "for having integrated insights from psychological research into economic science, especially concerning human judgment and decision-making under uncertainty"