book: The Way of Excellence; AI as "fast food" for mind

The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World: Stulberg, Brad: 9780063385948: Amazon.com: Books

The definitive book on excellence—beloved by world champion coaches and athletes, award-winning artists, top entrepreneurs and executives, and high performers across fields, from bestselling author Brad Stulberg.

DraganSr: AI as "fast food" for mind? LLMs Cognitive Virus

Peak Performance Package - The Way of Excellence

About — Brad Stulberg

explores principles of mastery, meaning, and excellence that transcend capabilities and domains

PNTV: The Way of Excellence by Brad Stulberg - YouTube

The Way of Excellence w/ Brad Stulberg (RWH065) - YouTube

How to Create a Meaningful Life with Brad Stulberg | Being Well - YouTube

 The AI Resistance is Forming - YouTube

This episode of Cal Newport's podcast features guest Brad Stulberg discussing the growing pushback against artificial intelligence and whether a broader "humanist resistance" movement is forming.

• A new paper calls LLMs a "cognitive virus" (0:00): Explores research examining the cognitive risks and potential "brain rot" associated with over-relying on LLMs.
  
  
• Brad gave AI a real shot — then quit (4:03): Writer Brad Stulberg shares why he deliberately stepped away after experimenting with AI in his workflow.
  
  
• Why everything online now sounds the same (8:13): A look at how AI-generated text contributes to a homogenized, generic internet style.
  
  
• Plank 1: Effort, struggle, and the click-of-a-button economy (13:22): Why friction and deep effort are essential for skill development and personal growth.
  
  
• Gondola to the summit (20:11): The metaphor that using AI to bypass struggle is like riding a gondola up a mountain—you reach the top, but you didn't actually do the climb.
  
  
• Plank 2: AI is an average maker (28:30): How relying on automated tools pulls output toward mediocrity rather than exceptional work.
  
  
• AI swirl: pseudo-productivity turned up to 11 (33:39): How AI tools can create an illusion of high productivity while driving shallow activity.
  
  
• Treat AI like ultra-processed food (49:40): Framing AI consumption like nutrition—convenient, but detrimental if it replaces wholesome cognitive work.
  
  
• Team Human and the humanist resistance (1:00:13): Strategies for stepping back, reclaiming focus, and protecting human craft.
  
  

In the video, guest Brad Stulberg frames artificial intelligence using the metaphor of ultra-processed food for your brain.

Here is how the comparison breaks down:

• Convenient but Low-Nutrient: Just like ultra-processed fast food is engineered to be cheap, frictionless, and convenient, AI offers instant, push-button cognitive shortcuts. It satisfies immediate needs quickly, but lacks depth.
  
  
• Replaces Essential "Nutrients" (Struggle & Craft): Relying on fast food replaces wholesome, nutrient-dense home cooking. Similarly, over-relying on AI replaces the cognitive "effort and struggle" required to build genuine mastery, critical thinking, and individual skill.
  
  
• Long-Term Cognitive Health Risks: Overconsuming processed foods causes physical health problems over time; likewise, relying on AI to do your thinking leads to intellectual atrophy or "brain rot"—weakening your ability to focus, solve complex problems, or produce truly original work.
  
  
• Moderation and Intentionality: The point of the metaphor isn't that fast food or AI must be completely eradicated, but that it should be treated with caution—used sparingly for convenience rather than allowing it to replace your primary mental diet.