podcast interview:
#233: Ryan Levesque—Better Questions, More Sales | EntreLeadership
"In working with businesses across 23 different industries, Ryan Levesque—CEO of The ASK Method Company and best-selling author—has discovered what a big (think $100-million- dollars big) difference the smallest subtleties in language can make. Turns out it’s not enough to simply ask people what they want. You have to use the right words in the right way to elicit the most truthful response. "
Free Book | ASK METHOD ® | by Ryan Levesque
"Quiz" is much better than "Survey"
Open ended questions are in general better than yes/no.
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