Saturday, September 24, 2022

book: On Writing Well by William Zinsser

 On Writing Well: The Classic Guide to Writing Nonfiction: Zinsser, William: 9780060891541: Books

"Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers."

William Zinsser - Wikipedia

William Knowlton Zinsser was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic and editorial writer. He was a longtime contributor to leading magazines.

On Writing Well Summary and Review - Four Minute Books

On Writing Well is your guide to becoming a great non-fiction writer that explains why you must learn and practice principles like simplicity, consistency, voice, editing, and enthusiasm if you want to persuade readers and make a difference in their lives.

Internet Archive Search: creator:"William Zinsser"

On Writing Well : William Zinsser : Free Download, Borrow, and Streaming : Internet Archive

On Writing Well, The Classic Guide to Writing Nonfiction, 6e (2001)

Saturday, September 17, 2022

books: Indistractable & Hooked, by Nir Eyal

and previous book from the same author

excellent interview with book author:

the solution and opposite for "dis-traction" (unplanned action) is "traction" (planned action)!

"time management" is "pain (discomfort) management"

"in-distract-able" is the superpower to have!

Nir Eyal Official Site: Articles, Videos, and Newsletter

NIR EYAL - INDISTRACTABLE: How To Control Your Attention And Choose Your Life -Part1/2 | London Real - YouTube

What makes some technology so habit-forming? | Nir Eyal | TED Institute - YouTube

online book on

Indistractable : NIR EYAL : Free Download, Borrow, and Streaming : Internet Archive

Nir Eyal - Wikipedia

"Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products

After graduating from the Master of Business Administration program at Stanford in 2008,[6] Eyal and fellow students founded a company that placed online ads in Facebook, with Eyal serving as CEO.[4] His work in the company sparked his interest in the psychology of users, and he went on to become a consultant in product design.[4] In 2012, he taught a course in the program on product design at the Stanford University School of Engineering."


INDISTRACTABLE by Nir Eyal | Core Message - YouTube
HOOKED by Nir Eyal | Core Message - YouTube
by Productivity Game

Indistractable: Chapter Takeaways 


Chapter 1: Living the life you want requires not only doing the right things
but also avoiding doing the wrong things.

Chapter 2: Traction moves you toward what you really want while distraction moves you further away. Being indistractable means striving to do what you say you will do.


Chapter 3: Motivation is a desire to escape discomfort.
Find the root causes of distraction rather than proximate ones.

Chapter 4: Learn to deal with discomfort rather than attempting to escape it with distraction.

Chapter 5: Stop trying to actively suppress urges—this only makes them stronger.
Instead, observe and allow them to dissolve.

Chapter 6: Reimagine the internal trigger. Look for the negative emotion preceding the distraction, write it down, and pay attention to the negative sensation with curiosity rather than contempt.

Chapter 7: Reimagine the task. Turn it into play by paying “foolish, even absurd” attention to it. Deliberately look for novelty.

Chapter 8: Reimagine your temperament. Self-talk matters. Your willpower runs out only if you believe it does. Avoid labeling yourself as “easily distracted” or having an “addictive personality.” 


Chapter 9: Turn your values into time. Timebox your day by creating a schedule template.

Chapter 10: Schedule time for yourself. Plan the inputs and the outcome will follow.

Chapter 11: Schedule time for important relationships. Include household responsibilities as well as time for people you love. Put regular time on your schedule for friends.

Chapter 12: Sync your schedule with stakeholders.


Chapter 13: Of each external trigger, ask: “Is this trigger serving me, or am I serving it?” Does it lead to traction or distraction? 

Chapter 14: Defend your focus. Signal when you do not want to be interrupted.

Chapter 15: To get fewer emails, send fewer emails. When you check email, tag each message with when it needs a reply and respond at a scheduled time.

Chapter 16: When it comes to group chat, get in and out at scheduled times. Only involve who is necessary and don’t use it to think out loud.

Chapter 17: Make it harder to call meetings. No agenda, no meeting. Meetings are for consensus building rather than problem solving. Leave devices outside the conference room except for one laptop.

Chapter 18: Use distracting apps on your desktop rather than your phone. Organize apps and manage notifications. Turn on “Do Not Disturb.” 

Chapter 19: Turn off desktop notifications. Remove potential distractions from your workspace.

Chapter 20: Save online articles in Pocket to read or listen to at a scheduled time. Use “multichannel multitasking.” 

Chapter 21: Use browser extensions that give you the benefits of social media without all the distractions. Links to other tools are at:


Chapter 22: The antidote to impulsiveness is forethought. Plan ahead for when you’re likely to get distracted.

Chapter 23: Use effort pacts to make unwanted behaviors more difficult.

Chapter 24: Use a price pact to make getting distracted expensive.

Chapter 25: Use identity pacts as a precommitment to a self-image. Call yourself “indistractable.” 


Chapter 26: An “always on” culture drives people crazy.

Chapter 27: Tech overuse at work is a symptom of dysfunctional company culture. The root cause is a culture lacking “psychological safety.” 

Chapter 28: To create a culture that values doing focused work, start small and find ways to facilitate an open dialogue among colleagues about the problem.


Chapter 29: Find the root causes of why children get distracted. Teach them the four-part indistractable model.

Chapter 30: Make sure children’s psychological needs are met. All people need to feel a sense of autonomy, competence, and relatedness. If kids don’t get their needs met in the real world, they look to fulfill them online.

Chapter 31: Teach children to timebox their schedule. Let them make time for activities they enjoy, including time online.

Chapter 32: Work with your children to remove unhelpful external triggers. Make sure they know how to turn off distracting triggers, and don’t become a distracting external trigger yourself.

Chapter 33: Help your kids make pacts and make sure they know managing distraction is their responsibility. Teach them that distraction is a solvable problem and that becoming indistractable is a lifelong skill.


Chapter 34: When someone uses a device in a social setting, ask, “I see you’re on your phone. Is everything OK?” 

Chapter 35: Remove devices from your bedroom and have the internet automatically turn off at a specific time.

Sunday, September 4, 2022

book: On Writing Well by William Zinsser

On Writing Well: The Classic Guide to Writing Nonfiction: Zinsser, William: 9780060891541: Books

ON WRITING WELL by William Zinsser | Core Message - YouTube

More productive knowledge, in less time. Productivity Game

“Few people realize how badly they write. Nobody has shown them how much excess or murkiness has crept into their style and how it obstructs what they are trying to say.” – William Zinsser


“Every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn’t have before. Not two thoughts, or five—just one.”


Rewriting is the essence of writing ‐ professional writers rewrite their sentences over and over and then rewrite what they have rewritten...Rewriting makes writing tighter, stronger and more precise.


Your second draft will be much leaner than the first, but not lean enough. Refine your second draft by reading it from the perspective of an impatient reader who hates unnecessary words.   Get the impatient reader through your piece quickly by removing redundant words and replacing pretentious words.


“The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn’t induce him to continue to the third sentence, it’s equally dead.”

On Writing Well Summary @ four minute books

"learn and practice principles like simplicity, consistency, voice, editing, and enthusiasm
if you want to persuade readers and make a difference in their lives."

Lesson 1: Cut out unnecessary words and phrases as much as possible because simple writing is the best at conveying meaning.

complex writing is bad writing.

Lesson 2: Your beginnings and endings make a big difference for reader engagement, so spend time making them great.

Lesson 3: Inspire yourself with your writing and you will inspire those who read it.

William Zinsser - Wikipedia

Saturday, August 27, 2022

Feng Shui

Feng shui - Wikipedia

an ancient Chinese traditional practice which claims to use energy forces to harmonize individuals with their surrounding environment. The term feng shui means, literally, "wind-water" (i.e., fluid). From ancient times, landscapes and bodies of water were thought to direct the flow of the universal Qi – “cosmic current” or energy – through places and structures.

Feng shui has been identified as both non-scientific and pseudoscientific by scientists and philosophers

 Feng Shui - Chinese Customs

book: Shaman, Healer, Sage by Alberto Villoldo

Shaman, Healer, Sage: How to Heal Yourself and Others with the Energy Medicine of the Americas - Kindle edition by Villoldo, Alberto. Health, Fitness & Dieting Kindle eBooks @ Alberto Villoldo: Books, Biography, Blog, Audiobooks, Kindle

another books co-authored by Alberto Villoldo

Power Up Your Brain: Perlmutter M.D., David, Villoldo, Alberto: 9781401928186: Books

Power Up Your Brain - Google Books


The ROOT CAUSE Of Disease & How To START HEALING The Body & Mind! | Alberto Villoldo - YouTube

Grow a NEW BODY Program - YouTube

Creating PEACE in Crisis - YouTube

Daily Rituals - Clearing NEGATIVE ENERGIES - Alberto Villoldo - YouTube


Home - The Four Winds

Saturday, August 13, 2022

free textbooks & flashcards: OpenStax

OpenStax - Wikipedia

OpenStax (formerly OpenStax College) is a nonprofit educational technology initiative based at Rice University. Since 2012, OpenStax has created peer-reviewed, openly-licensed textbooks, which are available in free digital formats and for a low cost in print. Most books are also available in Kindle versions on and in the iBooks Store. OpenStax's first textbook was College Physics, which was published online, in print, and in iBooks in 2012. OpenStax has also launched OpenStax Tutor Beta, adaptive courseware based on cognitive science principles, machine learning, and OpenStax content.

Peer-reviewed. Openly licensed. 100% free.

free access to comprehensive sets of flashcards.
Master the essential concepts in these subjects with support from professors and fellow students.

related links

brand-new nonprofit university NewU [with] a comparatively low $16,500-a-year price

Saturday, August 6, 2022

Effort == Reward @ Huberman Lab podcast

Controlling Your Dopamine For Motivation, Focus & Satisfaction | Huberman Lab Podcast #39 - YouTube

"Dopamine Masterclass": what drives us to do what we do; motivation and craving
the immensely powerful chemical that we all make in our brain and body

Controlling Your Dopamine For Motivation, Focus & Satisfaction - Huberman Lab

Andrew D. Huberman - Wikipedia professor of Neurobiology at Stanford school of medicine

Huberman Lab

Andrew Huberman - YouTube

Andrew Huberman: "THE 1%" Are Doing This EVERYDAY | Reprogram Your Mind For Success in 21 Days - YouTube

dopamine: get pleasure from effort

Andrew Huberman: "Do This For 7 Days! The Billion Dollar DAILY ROUTINE" [Rare Advice] - YouTube

Reprogram Your Brain to Destroy Laziness and Improve Focus - Dhru Purohit with Dr. Andrew Huberman

"Neurotransmitters have some incredible power over how we function. Dopamine is responsible for craving, motivation, and pursuit. Adrenaline relates to agitation and endurance. Serotonin helps us be grateful and feel good about what we have. And acetylcholine can help us focus. This is just a snapshot of the chemical symphony happening in our bodies all the time, and we can actually leverage these inner reactions to better understand the way we react to the world around us and make positive changes."

"This Is Why You're Lazy & Can't Focus" - FIX THIS TODAY! | Dr. Andrew Huberman - YouTube

The Latest Science on Enhancing Focus and Developing a Growth Mindset with Dr. Andrew Huberman - YouTube

Saturday, July 9, 2022

book: Linchpin: Are You Indispensable Linchpin: Are You Indispensable? eBook : Godin, Seth: Kindle Store

what is Linchpin? (Wikipedia)

A linchpin, also spelled linch pin, lynchpin, or lynch pin, is a fastener used to prevent a wheel or other part from sliding off the axle upon which it is riding. 

The tribes we lead | Seth Godin - YouTube

Linchpin | Seth Godin | Book Summary - YouTube

Book Summary: Linchpin by Seth Godin

Book Summary: Linchpin by Seth Godin - Four Minute Books

Linchpin shows you why the time of simply following instructions at your job is over
and how to make yourself indispensable, which is a must for success today.

Linchpin: Are You Indispensable? by Seth Godin | Goodreads

Sunday, July 3, 2022

Saturday, June 25, 2022

music: 2CELLOS

2CELLOS - The Official Website

2CELLOS - YouTube

2Cellos - Wikipedia

2CELLOS (stylized 2CΞLLOS) are a Croatian cellist duo,[2][3][4] consisting of classically trained cellists, Luka Šulić and Stjepan Hauser. Signed to Sony Masterworks since 2011, they have released five albums. They play instrumental arrangements of well-known pop and rock songs, as well as classical and film music.

2CELLOS - Score (Deluxe Edition) - Music

book: Build: An Unorthodox Guide to Making Things Worth Making Build: An Unorthodox Guide to Making Things Worth Making: 9780063046061: Fadell, Tony: Books

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

The book is divided into six parts—Build Yourself, Build Your Career, Build Your Product, Build Your Business, Build Your Team and Be CEO—with numerous chapters within each. While the six sections don’t sound dissimilar to other career books, the chapters are anything but typical.

Saturday, June 18, 2022

book: Be Your Future Self Now Be Your Future Self Now: The Science of Intentional Transformation eBook : Hardy, Benjamin P. : Kindle Store

Benjamin P. Hardy: Books, Biography, Blog, Audiobooks, Kindle

Be Your Future Self Now by Dr. Benjamin Hardy: 9781401967574 | Books

Be Your Future Self Now    Dr. Benjamin Hardy


PART 1: 7 Threats to Your Future Self

Threat #1: Without hope in your future, your present loses meaning
Threat #2: A reactive narrative about your past stunts your future
Threat #3: Being unaware of your environment creates a random evolution
Threat #4: Being disconnected to your Future Self leads to myopic decisions
Threat #5: Urgent battles and small goals keep you stuck, even with extreme effort
Threat #6: Not being in the arena is failing by default
Threat #7: Success is often the catalyst for failure

PART 2: 7 Truths About Your Future Self

Truth #1: Your future drives your present
Truth #2: Your Future Self is different than you expect
Truth #3: Your Future Self is the Pied Piper
Truth #4: Your Future Self is based on what you’re actively measuring
Truth #5: Failing as your Future Self is better than succeeding as your current self
Truth #6: Success is achieved by being true to your Future Self, nothing else
Truth #7: Your view of God impacts your Future Self

PART 3: 7 Steps to Be Your Future Self

Step #1: Define your contextual purpose
Step #2: Eliminate all lesser goals
Step #3: Elevate from needing to wanting to knowing
Step #4: Ask for exactly what you want
Step #5: Automate and systemize your Future Self
Step #6: Schedule your Future Self
Step #7: Aggressively complete imperfect work

A Massive Threat to Having a Pessimistic Future Outlook | Psychology Today
  • Being connected to your longer-term future self leads to proactive and positive behaviors.
  • With a fear-based or pessimistic future outlook, you're unlikely to make long-term investments in that future.

Saturday, June 11, 2022

Aesop Fables

The North Wind & the Sun - Aesop Fables

The first rule of management is gold

Aesop, the Greek storyteller talked about it 4,000 years ago:

The wind and the sun are squabbling. They are arguing over who is more powerful. They agree to settle it with a competition.

How do they compete?

They decide to test their strength by trying to take a traveler’s coat off.

The wind tries first. He sends gust after gust of a cold, forceful, and blustering gale at the traveler. His strategy is to try to tear the coat off.

The traveler only pulls his coat tighter.

The sun scoffs at the wind’s foolishness. It’s his turn.

What does the sun do?

He sends ray after ray of warm, kind, and loving sunshine at the traveler.

What does the traveler do?

He takes his own coat off.

The moral?

Kindness, gentleness, and sophisticated persuasion win where force, compulsion, and coercion fail.

People want to be persuaded, not pushed or pulled; led, not commanded.
Be the sun, not the wind.

Kindness, gentleness, and sophisticated persuasion win where force, compulsion, and coercion fail.

People want to be persuaded, not pushed or pulled; led, not commanded.

Be the sun, not the wind.

Gentleness and kind persuasion win where force and bluster fail.

book list, by Tom Bilyeu (Impact Theory)

Tom Bilyeu Reading List to Unlock Your Potential | Impact Theory

Tom’s 6 Ways to Develop New Skills:

  • Always be reading
  • Open yourself up to change
  • What you believe is a choice
  • Be an eternal student
  • Become antifragile
  • Develop Grit

The ULTIMATE ADVICE For Every Young Person! (HOW TO SUCCEED IN LIFE) | Tom Bilyeu

a subset:

by Carol Dweck

by Viktor Frankl

by Angela Duckworth

by Ray Dalio

by Simon Sinek

by Napoleon Hill

by Robert Greene

by Peter Thiel

by Dan Ariely

by Nassim Nicholas Taleb

Sunday, June 5, 2022

book: Influence: The Psychology of Persuasion

In the world driven by social media, sales and marketing, this is a "must read" to be aware of "pro" tools and techniques used "against" the people.  

Influence, New and Expanded: The Psychology of Persuasion: Cialdini PhD, Robert B: 9780062937650: Books: Robert B. Cialdini: Books, Biography, Blog, Audiobooks, Kindle

Robert Cialdini  is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz

Influence: Science and Practice - Wikipedia

"The key premise of the book is that in a complex world where people are overloaded with more information than they can deal with, people fall back on a decision making approach based on generalizations. These generalizations develop because they allow people to usually act in a correct manner with a limited amount of thought and time. However, they can be exploited and effectively turned into weapons by those who know them to influence others to act certain ways."

It is based on "proper science", similar to this classic math (!) textbook.

How to Lie with Statistics - Wikipedia

Saturday, May 28, 2022

book: I Moved Your Cheese

I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze (Bk Business): Malhotra, Deepak: 0884651078089: Books

"If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do?

Over a decade ago the bestselling business fable Who Moved My Cheese? offered its answer to this question: accept that change is inevitable and beyond your control, don't waste your time wondering why things are the way they are, keep your head down and start looking for the cheese.

But success in the areas of innovation, entrepreneurship, creativity, leadership and business growth--as well as personal growth--depends on the ability to push the boundaries, reshape the environment, and play by a different set of rules: our own. With that in mind, Harvard Business School professor Deepak Malhotra offers a radically different answer to this question.

Malhotra tells an inspiring story about three unique and adventurous mice--Max, Big and Zed--who refuse to accept their reality as given. As we watch their lives unfold and intersect, we discover that instead of just blindly chasing after the cheese, each of us has the ability to escape the maze or even reconfigure it to our liking."

Saturday, May 21, 2022

sci-fi book: Project Hail Mary

Project Hail Mary - Wikipedia

Project Hail Mary is a 2021 science fiction novel by American novelist Andy Weir. Set in the near future, the novel centers on junior high (middle) school-teacher-turned-astronaut Ryland Grace, who wakes up from a coma afflicted with amnesia. He gradually remembers that he was sent to the Tau Ceti solar system, 12 light-years from Earth, to find a means of reversing a solar dimming event that could cause the extinction of humanity.[1] Project Hail Mary is Weir's third novel, after The Martian in 2011 and Artemis in 2017.

Andy Weir - Project Hail Mary

Amazon - Project Hail Mary: A Novel: Weir, Andy: 9780593135204: Books

Andy Weir's 'Project Hail Mary' - A conversation with science-fiction author, Andy Weir - YouTube

Project Hail Mary Audiobook - YouTube

How The Martian was written, with Andy Weir - YouTube

Saturday, May 14, 2022

innovation process book: Loonshots

Excellent book with stories of innovation and innovation process

 Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries: Bahcall, Safi: 9781250185969: Books

Safi Bahcall: Books, Biography, Blog, Audiobooks, Kindle

About Loonshots - Safi Bahcall
Safi received his BA in physics from Harvard, his PhD from Stanford, and was a Miller Research Fellow at UC Berkeley.

Safi Bahcall - Wikipedia (Physics PhD)

It is comparable to this, also excellent book:

Amazon - The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution: Isaacson, Walter: 9781476708706: Books

The difference is that "Loonshots", besides engaging stories, is also studying the actual process and patterns of innovation, what works and what fails, and why. This could be very helpful for any innovative company and person!

Highly recommended!

Loonshots - YouTube

Safi Bahcall, Author of "Loonshots" - YouTube

How to Achieve Health "Loonshots" With Author/Physicist Safi Bahcall - YouTube

Saturday, May 7, 2022

health food book: Unlocking the Keto Code

an interesting book, reveals new view on function of "ketons", and how to improve health with "timed eating schedule" (intermittent diet) Dr. Steven R Gundry: Books, Biography, Blog, Audiobooks, Kindle

Steven Gundry - Wikipedia

Steven R. Gundry is an American physician and author. He is a former cardiac surgeon and currently runs his own clinic, investigating the impact of diet on health.

Gundry MD ® | Dr. Gundry Supplements and Wellness Resources

previous book, also useful:

useful metaphor of using foods as "hybrid" fuels,
with fats being similar to clean fuel and sugars damaging "engine"

Saturday, April 30, 2022

tool: "iDoRecall" & book: Learn Like a Pro

Books - Barbara Oakley

Learn Like a Pro - Barbara Oakley

"Do you spend too much time learning with disappointing results? Do you find it difficult to remember what you read? Do you put off studying because it’s boring and you’re easily distracted? This book is for you."

tool: "iDoRecall"

Spaced-repetition flashcards
linked to all the concepts and facts in your learning materials that you want to remember. Everything neatly organized in one trusted repository. Learn efficiently from any device. Remember everything you learn. Save time. Get better grades.

Saturday, April 16, 2022

book: Hero on a Mission

Hero on a Mission: A Path to a Meaningful Life: Miller, Donald: 9781400226948: Books

Hero on a Mission Book - Business Made Simple

Hero on a Mission

  1. Act 1: How to Create a Life of Meaning
    1. 1. The Victim, the Villain, the Hero, and the Guide: The Four Roles We Play in Life
    2. 2. A Hero Accepts Their Own Agency
    3. 3. A Hero Chooses a Life of Meaning
    4. 4. What Elements Are Necessary for a Person to Transform?
    5. 5. A Hero Knows What They Want
    6. 6. A Morning Ritual to Guide and Direct Your Story
  2. Act 2: Create Your Life Plan
  3. Act 3: Your Life Plan and Daily Planner

review summary @Blinkist

similar concept:

Heroic | The Training Platform For Heroes

Saturday, March 19, 2022

quote: What you appreciate, appreciates

What you appreciate, appreciates. | The Purpose Institute

To appreciate can mean:

To be fully conscious of

To hold in high regard

To be grateful for

To increase 

In order for what you appreciate, to appreciate you have to (1) open your eyes and become aware of it; (2) hold it in high regard; and (3) be deeply grateful for the joy it brings you.   When you do that, it appreciates.  When you don’t, it depreciates.

The Zen Millionaire On Creating Abundance & Financial Freedom with Ken Honda

“Once you appreciate your money, your money will appreciate.” @KenHondaHappy
Ken Honda

Book "happy money" – Ken Honda